LifeJacket
Packaging
Icon design
Label design
LifeJacket’s skin protection range is mission led so the outer packaging design needed to deliver strong messaging as part of the unpacking experience.
But that’s not all, the design needed to be versatile and fluent across various sizes to fulfill differing orders with outer boxes (delivering the brand messaging) and inner modular boxes that could be placed or displayed in any configuration. This led to a modular design for the inner boxes that uses a gridded version of the LifeJacket shield to create an unsolvable puzzle.
