Finisterre
Website PDP Design
Digital
The brief: to enhance the customer experience through the product detail page. Working closely with the Finisterre team, we created a set of design elements to communicate sustainability, enable quick advice / knowledge through consumer reviews and highlight key product details as well as showcasing the products in real life settings. These versatile modules work across a range of products from socks and knitwear to wetsuits and technical jackets.
The reviews section is like no other, graphically displaying the facts with careful display of customer opinion and imagery. An additional 'Why You'll Love It' section is an interactive element which helps to break down key technical information into relatable benefits. The photographic area in the style of a moodboard showcases the products in their intended environment.