Moloko
Brand Identity
Packaging
Apparel
Product
Moloko is a South based watersports brand specialising in SUP boards and kit. The brand icon uses a geometric bird and sea scape, revealing a hidden ‘M’ in the centre. The word marque has been tailored to work as a separate device for use across various apparel.
![13-med-packaging-design-watersports-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/13-med-packaging-design-watersports-alexaustin.jpg)
As UK seas, rivers and lakes are most often grey blue hues, the colour palette uses a range of these colours, celebrating their depth and tone.
![3-lrg-SUPBoard-design-watersports-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/3-lrg-SUPBoard-design-watersports-alexaustin.jpg)
![10-med-packaging-design-watersports-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/10-med-packaging-design-watersports-alexaustin.jpg)
![11-sm-packaging-design-watersports-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/11-sm-packaging-design-watersports-alexaustin.jpg)
![12-med-packaging-design-watersports-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/12-med-packaging-design-watersports-alexaustin.jpg)