Moloko
Brand Identity
Packaging
Apparel
Product
Moloko is a South based watersports brand specialising in SUP boards and kit. The brand icon uses a geometric bird and sea scape, revealing a hidden ‘M’ in the centre. The word marque has been tailored to work as a separate device for use across various apparel.
As UK seas, rivers and lakes are most often grey blue hues, the colour palette uses a range of these colours, celebrating their depth and tone.
