UKCE
Brand Identity
Digital
Environmental
Apparel
Under new ownership, UK Cycling Events began to challenge the way that their events were focused. Re-branding and re-positioning as UKCE they sought to unite participants and create a fresh series of events where there was a community beyond the finish line.
The new identity builds upon the legacy of the old, with an updated, brighter look and feel that fits in with a new cycling culture.
![8-ukce-med-flag-design-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/8-ukce-med-flag-design-alexaustin.jpg)
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![9-ukce-med-flag-design-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/9-ukce-med-flag-design-alexaustin.jpg)
![14-ukce-med-medal-design-alexaustin](https://alex-austin.com/wp-content/uploads/2023/03/14-ukce-med-medal-design-alexaustin.jpg)
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