Maverick Race
Event design
Logo design
Apparel
Environmental
Developing the illustrative toolkit created for the previous years’ Maverick Race series, the 2024-25 series identities use bolder type and some additional assets to create movement. The illustrations feature branded assets, interweaving the sponsors such as Adidas Terrex within each logo.
The event series featured the Original Series – an already established ‘for everyone’ set of events and the X Series – a tougher challenge for those pushing further, each with a logo device following a simple grid system balancing illustration & type.
A set of Ultra challenges were given individual names and identities that reflect local landscape and nature.
