On the back of a deep family history harvesting the vineyards in Reims, French entrepreneur, Jean Boucton, launched his own brand that celebrates the l’art de vie champagne. Art direction for the website and brand materials was aimed at taking you on a journey through a Parisian boutique using delicate illustration, historic imagery and, most importantly, white space – just as immaculate as a tablecloth at the most prestigious of polo events. Illustration: Caroline Taconet