Ranger Life Africa
Identity design
Guidelines
Ranger Life Africa is dedicated to ensuring the well-being of Africa’s wildlife protectors—the rangers who risk their lives daily to safeguard endangered species and vulnerable ecosystems by providing vital life insurance. This provides them with security for their families, peace of mind, and better job satisfaction which in turn means they are less likely to engage with poachers.
The icon uses the R and L to create a bold, versatile heart shape that can be applied in various ways across merchandise. An added texture used for backgrounds and the icon at larger sizes mirrors the canvas uniforms worn by the guards adding depth and sensitivity.
