Maverick Race
Event design
Logo design
Environmental
Digital
Apparel
New for 2026, Maverick Race repositioned its event series, creating a simple naming system that would enable new trail runners to navigate the series. The new naming needed to have stand-out as part of the logo system as well as having visual clues that helped to describe the nature of the series.
The design proposal for the new series included using the series colours more effectively to drive recognition, catch the eye through socials and aid website navigation. Distances were also added as part of the logo system to promote the breadth and intensity of each event.
