Vyve
Identity Design
Brand Guidelines
Vyve is a new, high-end gym within a restored historical building in the centre of Exeter. Membership is offered to residents of luxury flats situated above the gym studio and young professionals within the area. Vyve offers small, focused classes such as Pilates and strength training within a unique space.
The logo features an italic ‘y’ to provide movement. The icon echoes the shapes within the logo marque focusing on uplift and activeness. A natural, wood tone colour palette is balanced with bright orange and pale peach for energy and warmth.
